Effective methods for global campaign building, follow-up strategies and content creation across global regions.
December 4, 2023
Kamile Vilkelyte Global Marketing Programs Manager
Look, I know what you must be thinking: “Oh no, yet another blog post about Marketing and Sales misalignment … What more can be said on this topic?”. But even […]
August 7, 2023
Jimmy Lee Director of Channel Marketing in EMEA
Like many pipeline and revenue-generating teams, there’s incredible pressure and expectations for channel marketing programs to drive growth this year. Despite the uncertainty channel teams face, leaders are still optimistic […]
November 8, 2022
Kamile Vilkelyte Global Marketing Programs Manager
There are two prongs to all your B2B sales and marketing efforts that drive revenue: customer acquisition and customer retention. These approaches are often pitched against each other in an […]
August 25, 2022
Byrony Seifert SVP, Product Operations
This article is a summary of the webinar, ‘Tethering Brand & Buyer: Targeting your brand in a changing digital B2B space’ and is part of a series of content we’re […]
June 27, 2022
Byrony Seifert SVP, Product Operations
Face-to-face interactions in B2B sales and marketing are declining and digital messaging is getting ever noisier. 83% of prospects say they receive more online messages from IT vendors now than […]
June 22, 2022
Voula Hantziantonakis Senior Customer Success Manager, EMEA
This is the second part of a blog series on how marketers can better build and optimize content for EMEA. You can read Part 1 here. The truth is – […]
June 20, 2022
Voula Hantziantonakis Senior Customer Success Manager, EMEA
Content is the number one building block in the overarching category of customer experience (CX). How to successfully build your content efforts, in the ever-shifting move to more and more […]
May 11, 2022
Jat Hayer VP of Sales, EMEA
Doing Account-Based Marketing (ABM) well in EMEA is not easy. In fact, two out of every three ABM programs don’t reach their goals. It doesn’t help that ABM is not […]
May 24, 2018
Garrett Mann Vice President, Corporate Communications
GDPR is almost upon us. At first glance, it’s hard to envision GDPR as having a wildly positive effect on marketing departments, right? Many pundits are touting doom and gloom […]
November 2, 2017
Voula Hantziantonakis Senior Customer Success Manager, EMEA
In September we hosted our 3rd Priority Engine User Roundtable in London and we heard insight from current clients on how they are driving success from Priority Engine. Interestingly, the […]
