Perspectives on using digital advertising to drive brand awareness, engagement and demand.
June 2, 2023
John Steinert CMO
Watching what’s happened to some well-funded “big ideas”, I’ve been thinking about how this illuminates our own tech GTM experiences. Debacles like crypto’s $2T decline over 2022 or Softbank’s irrational […]
December 15, 2022
Adam Davis Sr. Director, Brand Solutions
When the economy is strong, display ad spend flows like a river after a rainstorm. Fully approved budgets fund targeted impressions that drive engagement and consideration. However, as all marketers […]
August 25, 2022
Byrony Seifert SVP, Product Operations
This article is a summary of the webinar, ‘Tethering Brand & Buyer: Targeting your brand in a changing digital B2B space’ and is part of a series of content we’re […]
August 1, 2022
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
Science fiction is one of my guilty pleasures (after golf that is). And with young kids, though I don’t have as much time to read for pleasure as I’d like, […]
March 31, 2021
Sharon Palermo Product Marketing Manager, Brand Solutions
It’s 2022. You’ve created compelling display ads for a valuable product, but you’re struggling to reach the audience that needs it. You can’t identify potential buyers in a sea of […]
April 21, 2020
John Steinert CMO
We’re now at almost a month of really being into this thing, so I’m focused intently on 2nd Qtr. forecast and re-assessing the annual plan at the same time. In […]
February 13, 2020
Kyle Donley Product Marketing Manager
You’ve probably heard the news: Google is killing third-party cookies. This announcement, combined with regulations like GDPR and CCPA, has ushered in a transformational moment for the ad tech space. […]
July 5, 2018
Michael Box Content Creator
We’re not as rational as we think we are. B2C marketers have long understood this—desire sells, whereas a list of product features doesn’t. And the fact is that despite all […]
December 6, 2016
Kristin Prosowski Senior Director, Custom Solutions
According to the Association of National Advertisers (ANA), 96% of marketers say it is important for ads to be contextually relevant to the surrounding editorial content. Native advertising fully embraces this by integrating […]
December 5, 2016
Kristin Prosowski Senior Director, Custom Solutions
Sharethrough defines Native Advertising as: “an ad experience that follows the natural form and function of the user experience in which it is placed”. Native Advertising has grown steadily in […]
