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Salesforce Financial Services Cloud gets GenAI for banking
If Salesforce can talk the highly conservative, highly skeptical and highly regulated financial industry into adopting GenAI, the company could win over a lot more customers.
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Oracle expands generative AI across its CX applications
Oracle beefs up its Fusion Cloud Customer Experience applications with GenAI tools for users of its sales, field service, marketing and contact center.
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Marketing automation checklist for beginners
How can SMBs and small marketing teams develop a proper marketing automation strategy? With a checklist. Here's what to include in a checklist for a successful strategy.
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HubSpot embraces GenAI with Service Hub updates and more
A reimagined, generative AI-infused Content Hub leads the way for a passel of HubSpot updates for users of its sales, service, marketing and digital payment platforms.
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Marketing & Sales News
Google delays third-party 'Cookiepocalyse' until at least 2025
Google has yet again delayed the depreciation of third-party cookies. Marketers and advertisers now have until 2025 to remediate their ad tech.
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E-Commerce News
SAP Emarsys launches Product Finder AI shopping tool
SAP Emarsys moves deeper into generative AI with Product Finder, a product recommendation tool that promises to improve e-commerce and marketing message relevancy.
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Customer Service & Contact Center News
Salesforce Financial Services Cloud gets GenAI for banking
If Salesforce can talk the highly conservative, highly skeptical and highly regulated financial industry into adopting GenAI, the company could win over a lot more customers.
-
Customer Experience Management News
Oracle expands generative AI across its CX applications
Oracle beefs up its Fusion Cloud Customer Experience applications with GenAI tools for users of its sales, field service, marketing and contact center.
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Customer Data Management Get Started
How do companies protect customer data?
Companies can protect customer data through various technical tools and strategies, like authentication and encryption. But some types of data need more protection than others.
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CRM Tools & Strategy News
HubSpot embraces GenAI with Service Hub updates and more
A reimagined, generative AI-infused Content Hub leads the way for a passel of HubSpot updates for users of its sales, service, marketing and digital payment platforms.
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Marketing automation checklist for beginners
How can SMBs and small marketing teams develop a proper marketing automation strategy? With a checklist. Here's what to include in a checklist for a successful strategy.
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Will AI replace customer service reps?
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Zendesk users get generative AI infusion for customer service
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How agent assist technology works in the contact center
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Problem Solve
5 benefits and examples of phygital customer experience
Modern customers expect brands to blend physical and digital channels for seamless CX -- often called phygital experiences. In turn, it helps businesses learn more about customers.
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How to create an omnichannel marketing strategy
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How to find the customer journey moments of truth
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6 challenges of omnichannel marketing
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6 real-life examples of effective diversity marketing
Inclusive marketing can take many forms but always requires authenticity. Explore these real-life examples from companies like Breezit, LLYC and Stallion Express.
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8 free marketing automation tools for SMBs
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6 benefits of omnichannel marketing
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10 marketing trends to watch for in 2024
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Customer Experience Basics
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Get Started
An overview of Microsoft Dynamics 365
Dynamics 365 unites various CRM and ERP tools into one platform. CRM apps include Dynamics 365 Sales and Customer Service, and ERP tools include Finance and Commerce.
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Get Started
How do companies protect customer data?
Companies can protect customer data through various technical tools and strategies, like authentication and encryption. But some types of data need more protection than others.
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Get Started
How to create a diversity and inclusion marketing strategy
Diversity marketing helps organizations attract new customers, but to implement a strategy, marketers need an internal D&I initiative and to learn about their audience.
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The evolution of chatbots and generative AI
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The history and evolution of CRM
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Marketing and sales
Google delays third-party 'Cookiepocalyse' until at least 2025
Google has yet again delayed the depreciation of third-party cookies. Marketers and advertisers now have until 2025 to remediate their ad tech.
-
Customer service and contact center
Salesforce Financial Services Cloud gets GenAI for banking
If Salesforce can talk the highly conservative, highly skeptical and highly regulated financial industry into adopting GenAI, the company could win over a lot more customers.
-
Customer experience management
Oracle expands generative AI across its CX applications
Oracle beefs up its Fusion Cloud Customer Experience applications with GenAI tools for users of its sales, field service, marketing and contact center.