New & Notable


Salesforce Financial Services Cloud gets GenAI for banking

If Salesforce can talk the highly conservative, highly skeptical and highly regulated financial industry into adopting GenAI, the company could win over a lot more customers.


Oracle expands generative AI across its CX applications

Oracle beefs up its Fusion Cloud Customer Experience applications with GenAI tools for users of its sales, field service, marketing and contact center.


Marketing automation checklist for beginners

How can SMBs and small marketing teams develop a proper marketing automation strategy? With a checklist. Here's what to include in a checklist for a successful strategy.


HubSpot embraces GenAI with Service Hub updates and more

A reimagined, generative AI-infused Content Hub leads the way for a passel of HubSpot updates for users of its sales, service, marketing and digital payment platforms.

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Customer Experience Basics

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    An overview of Microsoft Dynamics 365

    Dynamics 365 unites various CRM and ERP tools into one platform. CRM apps include Dynamics 365 Sales and Customer Service, and ERP tools include Finance and Commerce.

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    How do companies protect customer data?

    Companies can protect customer data through various technical tools and strategies, like authentication and encryption. But some types of data need more protection than others.

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    How to create a diversity and inclusion marketing strategy

    Diversity marketing helps organizations attract new customers, but to implement a strategy, marketers need an internal D&I initiative and to learn about their audience.

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