Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

Featured Content

Forrester Wave-2023_Resource-Tile
Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

Download Now
Focus-Summit-2024-Resource-Tile_v3
Webinars/Events

ABM

Focus Summit: What is the Future of ABM?

Join us on May 16 for a day of valuable sessions dedicated to examining where we are right now with Account-Based Marketing and where AI may be taking us in the near and longer terms.

Register Today
BrightTALK-Co-Presenting-Webinars.jpg
White Paper/E-Book

Content

Co-Presenting Webinars
What-Is-Great-Content-for-Buyers-and-Whys-It-So-Hard-resource-r1
White Paper/E-Book

Content

What Is Great Content for Buyers and Why’s It So Hard?
TTGT_Part_5_Building for the Buying Committee
White Paper/E-Book

Demand Generation

Build a Demand Gen Engine for Buying Committees
TTGT_Part_4_Establish Organizational Alignment-Res
White Paper/E-Book

Demand Generation

Organizational Alignment: Accelerating Your Sales Pipeline
TTGT_Essential Metrics for ABM_Resource_Icon
White Paper/E-Book

Demand Generation

7 Essential Metrics for Account-Based Marketing
Authentic-Connections
White Paper/E-Book

Content

Three Steps to Authentic Connections in B2B ebook
Pre-Webinar-Checklist
White Paper/E-Book

Content

Pre-Webinar Checklist
Real Purchase Intent Data
Blog Post

Intent Data

Big Claims vs. Big Levers: Illusions of Sophistication Can’t Beat Real Purchase Intent
enterprise technology spending
Blog Post

Partner Marketing

3 Trends in Enterprise Technology Spending Impacting Partner Ecosystems
Brand-Advertising-Guarantee-Success-Display-Ads-Resource-Tile
Infographic

Advertising

Guarantee the Success of Your Display Campaigns
Embracing-Customer-Uniqueness-Resource-Tile_v1
Webinar

ABM

Embracing Your Customer’s Uniqueness to Win in ABM and ABX
Adpating-to-the-Speed-of-Change-Resource-Tile
White Paper/E-Book

ABM

Adapting to the Speed of Change: Six Strategic Habits to Adopt in Your Sales and Marketing Planning
Rules-of-Engagement-3-Resource-Play
Webinar

Demand Generation

Rules of Engagement: Driving Conversion Through Automation & Nurture Strategies
Tethering-Brand-and-Buyer-Resource-Tile_v1
Webinar

Advertising

Tethering Brand & Buyer: Targeting Your Brand in a Changing Digital B2B Space
Don_t-Box-Yourself-In_Webinar-Resource-icon_3
White Paper/E-Book

ABM

Don’t Box Yourself In, 4 Tips for Amplifying Your B2B Marketing
ABM-Webinar-Series-3-Resource
Webinar

ABM

Capitalizing on ABM Engagement: Measure Right, then Optimize
Billion-Dollar-Blindness-WEBINAR-Resource-Image.jpg
White Paper/E-Book

Demand Generation

Billion Dollar Blindness: Why You’re Missing Revenue Opportunity in Marketing & Sales
market_through_with_partners
Blog Post

Partner Marketing

The Art and Power of Marketing With and Through Partners
Cornerstone-Ebook-MQLs-Wont-Cut-It-Resource-Tile
Presentation

ABM

Because Your MQLs Just Won’t Cut It
Short-End-to-End-Guide-Resource-Tile-R1
White Paper/E-Book

ABM

A Short End-to-End Guide to ABM Engagement
TTGT-Talkdesk_How-to-Build-Modern-Engine-Resource-Tile
White Paper/E-Book

Demand Generation

How to Build, Scale & Evolve the Modern Data-Driven Demand Gen Engine
demand generation strategies
Blog Post

Demand Generation

Keeping Up with Evolving B2B Demand Gen Thinking and Practice
APAC-regional-content-perspectives-r2
Blog Post

Content

APAC Perspectives on Regional Content Development
Demise-of-Dead-End-Demand-Resource-Tile_v1
Webinar

Demand Generation

The Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement
DGR-Webinar-Resource-Play
Webinar

Demand Generation

Leveraging Real Intent Data and an Always-On Strategy to Convert More In-Market Accounts
ABM-HVO-INFG_Resource-icon
Infographic

ABM

ABM High-Value Offers: Bridging the Engagement Gap for Sales
Rules-of-Engagement-2-Resource-Play
Webinar

Marketing

Rules of Engagement: Think Beyond Campaigns and Build an Always-On Strategy
BTLK-DrivingDemand-2022-Resource
Webinar

Marketing

Maximizing Marketing Impact: Great Content Combined with Great Distribution
Tenbound_Webinar-Presentation-Recap_Resource-icon
White Paper/E-Book

Sales

Frightening Realities: Improve SDR Impact
Expert-Panel-Webinar-Today’s-Market-Realities-Require-New-Demand-Gen-Strategies-resource-icon
White Paper/E-Book

Demand Generation

New Demand Strategies to Maximize Opportunities in Today’s Market
Expert-Panel-Webinar-Today’s-Market-Realities-Require-New-Demand-Gen-Strategies-resource-icon
Webinar

Demand Generation

Today’s Market Realities Require New Demand Gen Strategies
BTLK-DrivingDemand-2022-Resource
Webinar

Marketing

Like Tetris™ for B2B, How to Win in the Building Demand Game
Build-a-Better-Webinar
White Paper/E-Book

Demand Generation

Build a Better Webinar
TTGT_Part_3_Map Content to the Buyers Journey_Social_Media-Res
White Paper/E-Book

Demand Generation

Audit Your Demand Gen Success: Set the Stage For Performance Push
TTGT_Part_2_Map Content to the Buyers Journey-Res
White Paper/E-Book

Demand Generation

Content Mapping: Delivering the Right Message at the Right Time
TTGT_1_Document_Your_Ideal_Customer_Profile_Res
White Paper/E-Book

Demand Generation

Ideal Customer Profile (ICP): Foundation of an Effective Demand Generation Strategy
Bad-Outreach-Resource-preview
Infographic

Intent Data

Is Bad Outreach Killing Your Business?
Building-Basic-Email-Nurture-Skills-Ebook-Resource
White Paper/E-Book

Demand Generation

Building Basic Email Nurturing Skills
Maximizing-GTM-Performance-Resource-Tile_v1
Webinar

Sales and Marketing Alignment

Maximizing GTM Performance End-to-End
TTGT-MOI-Resource-Tile
Video

Sales and Marketing Alignment

Aligning Sales and Marketing: Practical Advice from a Sales Leader
WCS-Align-Your-Partner-Programs-Res-Button
Webinar

Channel

Winning Channel Strategies: Align Your Partner Programs and Ecosystem to 2022 IT Spending Trends
CEO Mike Cotoia
Video

Intent Data

Interview with CEO Mike Cotoia: Building Better Solutions for Our Customers
Making-Sense-of-B2B-Purchasing-Intent-Data
White Paper/E-Book

Intent Data

Making Sense of B2B Purchase Intent Data and Putting It to Use
Custom-Content-Video_2-Resource-Tile_v2
Video

Content

Marketing’s Role in Digital Sales Content
intent data
Blog Post

Intent Data

A Practitioner’s Brief on Intent Data
Creating-More-ABM-Ops-Infographic_Resource
Infographic

ABM

Creating More ABM Opportunities Using Webinars
Custom-Content-Video-1-Resource-Tile_v2
Video

Content

How to Build More Pipeline ­When Everything’s Gone Virtual
TTGT_MarTech-ABM-Ebook_Resource_Icon-384×320
White Paper/E-Book

ABM

3 Reasons Your ABM Program Could End in Disaster
HGInsights
White Paper/E-Book

ABM

3 Data-Based Ways to Improve ABM Now
TTGT_Owners_Manual_Modern_Demand_Gen_Res
White Paper/E-Book

Demand Generation

The Modern Demand Gen Engine: Everything You Need to Know to Succeed
Accelerating-Strategic-Accounts-Ebook-Resource-r1
White Paper/E-Book

Intent Data

Accelerating Strategic Account Revenue Using the Right Intent Data
Beyond_Activity_Measures_Res.jpg
White Paper/E-Book

Sales

Beyond Activity Measures: Increase SDR Yields by Focusing on Quality
Tenbound-RevOps-Research-Report-Resource
White Paper/E-Book

ABM

How Does Your Sales Development Program Measure Up?
Gartner_HVO-Ebook_Resource-icon
White Paper/E-Book

ABM

Growing Sales Revenue Using HVOs for ABM Engagement
ABM efforts
White Paper/E-Book

ABM

Using Programmatic Webinars to Achieve Better ABM Engagement
Driving-Short-Term-Quota-Ebook-Resource
White Paper/E-Book

ABM

Aligning Marketing to Sales to Drive Short-Term Quota Attainment
Brand-Studies-Infographic_Res
Infographic

Advertising

New Brand Study: How Digital Ads Positively Impact IT Buyer Decisions
Contact Sales
Contact Sales
Conversion Pixel