Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

Featured Content

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Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

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Webinars/Events

ABM

Focus Summit: What is the Future of ABM?

Join us on May 16 for a day of valuable sessions dedicated to examining where we are right now with Account-Based Marketing and where AI may be taking us in the near and longer terms.

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Infographic

Market Intelligence

Effective Content Distribution in a Competitive Digital World
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Infographic

Intent Data

Activity Matters: Better Response = Recency + Relevance
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Webinar

Content

Marketing Fails and Fixes: Content for Lead Generation
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Infographic

Market Intelligence

The Modern IT Buyer’s Research Journey
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Webinar

Content

Maximizing Marketing ROI with Derivative Content
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White Paper/E-Book

Content

Tailoring Your Content Plan to Meet Buyers’ Needs
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Video

Partner Marketing

How Partner Marketing Executives Explore Strategic Partnerships
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Blog Post

Partner Marketing

Why Settle? Drive Relentlessly Innovative Marketing with Strategic Alliances
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Blog Post

Partner Marketing

The Golden Rules of Partner Marketing
Intent 3.0
Blog Post

Intent Data

Intent 3.0: Using Intent Data for GTM Strategy
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Infographic

Content

Using Data to Create Effective B2B Content
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White Paper/E-Book

EMEA

Understanding IT Buyers’ Behaviors
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Webinar

Market Intelligence

Tech Investors and Operators: Companyon Ventures
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White Paper/E-Book

Content

Rev Up Your Webinar Lead Engine
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Webinars/Events

Partner Marketing

Partner Marketing Visionaries™ Summit 2023
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Webinar

Intent Data

Intent Monitoring for Strategic Purposes
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Webinar

Market Intelligence

European IT Priorities: What’s in Store for 2023?
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Webinar

Market Intelligence

Tech Investors and Operators: Bessemer Venture Partners
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Blog Post

Intent Data

Why Most Publishers Can’t Deliver Precise Intent Data
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Webinar

Content

Webinar: How to Create Authentic B2B Webinar Content
Three-Essential-Ways-to-Use-Intent-Data-for-More-ABM-Revenue-Resource
White Paper/E-Book

ABM

Three Essential Ways to Use Intent Data for More ABM Revenue
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White Paper/E-Book

Demand Generation

Using Intent Data for Effective Persona Development in ABM
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Presentation

Intent Data

Use Intent Data to Maximize Demand Capture Across the Revenue Lifecycle
MarTech-3-E-Book-Resource
White Paper/E-Book

Intent Data

Three Ways Personas Can Improve ABM Performance
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Webinar

Intent Data

Intent: Competing with Better Data
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Research/Analysis

Intent Data

2022 State of Intent/Signal Data
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Product Sheet

ABM

The Critical Foundation for ABM Success
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Video

Market Intelligence

Technology Spending Intentions and Buyer Behavior in an Uncertain Economic Climate
digital display advertising
Blog Post

Advertising

Lessons From the Past: Invest in Digital Display Advertising in a Challenging Economy
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White Paper/E-Book

ABM

A Practical Guide to Implementing Account-Based Marketing
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 9: Marketing with and through Partners: The Power of Co-Marketing
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White Paper/E-Book

Market Intelligence

2022-2023 Media Consumption and Vendor Engagement Study
Healthcare Tech Buyers
Blog Post

Intent Data

How to Find and Influence More Healthcare Tech Buyers
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Infographic

Content

Using Data to Take the Guesswork Out of Content Planning
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Case Study

Case Studies

How the VMware Tanzu® Team Fueled their ABM Program to Generate 34x ROI using Priority Engine™
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White Paper/E-Book

Marketing

Two Key Areas for Maximizing Marketing Impact Across the GTM
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White Paper/E-Book

APAC

APAC Lead Engagement: Best Practices to Maximize Conversion E-book
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Webinar

ABM

Using High Value Offers For ABM Opportunity Creation
business preparation
Blog Post

Market Intelligence

Current Experiences and Preparing Your Business for What’s Next
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Video

APAC

Lead Engagement Best Practices to Maximize Conversion
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Webinar

APAC

Rules of Engagement: Leveraging Intent to Drive to a Quicker Close
Marketing-Fails-and-Fixes-Unpacking-Account-Based-Marketing-Resource-Play
Webinar

ABM

Marketing Fails and Fixes: Unpacking Account-Based Marketing
customer acquisition
Blog Post

Intent Data

Acquisition vs. Retention and How to Increase Their Effectiveness with Intent Data in EMEA
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White Paper/E-Book

Intent Data

Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement
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Video

EMEA

The IT B2B Marketer vs. The IT Pro: Does Buyer Perception Mirror Reality?
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Webinar

Sales and Marketing Alignment

Align: Optimize GTM Performance
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Product Sheet

Intent Data

Accelerate Your Pipeline with High-Quality Leads and Confirmed Projects™
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Webinar

Demand Generation

Billion Dollar Blindness
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White Paper/E-Book

ABM

Decoding ABM: Simple Data-Driven Strategies for Successful ABM
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 12: Partner Sales & Marketing: Rising Above in a Competitive Landscape
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White Paper/E-Book

Demand Generation

What Human Behavior Can Teach Us About Effective B2B Marketing
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Webinar

Intent Data

Evolving Persona Thinking to Win More Business (…It’s all in the details)
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White Paper/E-Book

Advertising

Tethering Brand and Buyer: Differentiating Your Brand in an Evolving B2B Environment
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Video

Intent Data

Life is Full of Bad Funnels. Your Business Shouldn’t Be.
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Webinar

Demand Generation

Worldwide ROI Summit: Thriving in the New Normal of B2B Tech Marketing and Sales
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Webinar

Demand Generation

Rules of Engagement: A Behind the Scenes Look at Today’s IT Buyers Journey
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Case Study

Case Studies

8×8 Uses Priority Engine to Enable Channel Partners and Fuel Pipeline
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Video

Content

Driving Conversation Through Automation & Nurture Strategies Video
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Infographic

Content

Refocus Your Content: Engaging IT Buyers in a Digital-First Buying Environment
WCS-secret
Webinar

Channel

It’s a Secret … MDF Programs Can Really Work!
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