partner marketing plan
3 Critical Elements of a Successful Partner Marketing Plan

Fiona O'Connor Senior Content Marketing Manager

As more and more pressure is placed on partner marketing teams to execute and scale their programs, having a strong plan in place is critical to the road to success. […]

Multi-threading
Multi-Threading: Successfully Bring Buying Teams Together

Fiona O'Connor Senior Content Marketing Manager

Data shows that B2B buying decisions are made by collaborative groups  – and the number of people within these buying groups is growing. According to Gartner, an average of 11 […]

Oracle-Eric-Pan-Resources-Tile-r2
The Art & Science of Building Messaging

Eric Pan Head of Global Partner + Alliance Marketing, Oracle

This blog is a part of a series highlighting the perspectives of partner marketing executives across the globe. You’ll hear our guest writers’ experiences facing challenges in the partner ecosystem […]

HPE-Joseph-George-Resources-Tile-r3
Why Settle? Drive Relentlessly Innovative Marketing with Strategic Alliances

Joseph George VP, Global Alliances, Industry & Product Marketing, HPE

Joseph George (Hewlett Packard Enterprise) discusses how strategic alliance marketing can adapt and innovate for better performance across partnerships.

Commvault-Kristin-Heisner-Resources-Tile-r2
The Golden Rules of Partner Marketing

Kristin Heisner Head of Global Partner Marketing, Commvault

This blog is a part of a series highlighting the perspectives of partner marketing executives across the globe. You’ll hear our guest writers’ experiences facing challenges in the partner ecosystem […]

Intent 3.0
Intent 3.0: Using Intent Data for GTM Strategy

Fiona O'Connor Senior Content Marketing Manager

Like with many new B2B solutions, early adoption of purchase intent data has depended on broad tactical use cases. Then as providers and users become more comfortable, they begin to […]

whymostpublisherscantdeliverprecisionintentdata
Why Most Publishers Can’t Deliver Precise Intent Data

John Steinert CMO

Are all “Walled Gardens” alike? Even though Google continues to push out its end-of-cookies date – for lack of any adequate replacement for advertising targeting – we’ve been hearing more […]

digital display advertising
Lessons From the Past: Invest in Digital Display Advertising in a Challenging Economy

Adam Davis Sr. Director, Brand Solutions

When the economy is strong, display ad spend flows like a river after a rainstorm. Fully approved budgets fund targeted impressions that drive engagement and consideration. However, as all marketers […]

Healthcare Tech Buyers
How to Find and Influence More Healthcare Tech Buyers

Garrett Mann Vice President, Corporate Communications

While there are some similarities to enterprise technology purchasing, factors driving Healthcare Tech purchasing decisions, and especially those who participate in them, can be quite different. Based on TechTarget’s knowledge […]

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