February 13, 2024
Lauren Moss Marketing Program Manager
As B2B marketers, we know that creating content requires a significant investment of time, energy and money. For that reason, it can be frustrating when the return falls short of […]
February 9, 2024
Kurtis Kendall Senior Copywriting Strategist
Independent, third-party authored content is the #1 most valued content by tech buyers, TechTarget and Enterprise Strategy Group’s 2024 Media Consumption Study reveals. Additionally, 87% of buyers say that credible, […]
January 5, 2024
Annie Coyne Marketing Associate Copywriter
Welcome to the last installment of our three-part blog series, in which we explore how to strengthen your email marketing efforts. In parts one and two, we presented tips for […]
December 4, 2023
Kamile Vilkelyte Global Marketing Programs Manager
Look, I know what you must be thinking: “Oh no, yet another blog post about Marketing and Sales misalignment … What more can be said on this topic?”. But even […]
December 1, 2023
James Landry Marketing Program Manager
Many B2B organizations are beginning to harness the power of intent data to optimize their go-to-market strategy and reach buying teams in ways they have never been able to before. […]
November 30, 2023
Anita Covelli Director of Partner Marketing
In a freshly published Enterprise Strategy Group study, Marketing tops the list of areas where companies are applying GenAI with 35% of respondents currently using it and 45% seeing future […]
November 20, 2023
Anita Covelli Director of Partner Marketing
During BrightTALK’s event, Reach: Intent. Content. Demand., Michael Latchford (VP, Strategic Alliances & Partner Marketing at TechTarget) hosted a panel discussion entitled Guiding the IT Buying Journey: Strategies for Partner […]
November 20, 2023
Shalen Lowell Senior Content Marketing Manager
According to TechTarget’s Media Consumption & Vendor Engagement Study, 92% of buyers report they are more likely to engage with a tech vendor who has helped educate them on a […]
November 17, 2023
Shalen Lowell Senior Content Marketing Manager
Creating target personas helps marketers tailor their content and messaging to resonate with a specific group of people that are a good fit for their solution. By understanding the needs […]
