Marketing, Sales
“In partnering with TechTarget, we’ve been able to bring intent insights directly to the product teams showing what people are searching for with what terms. I give credit to TechTarget for allowing me say, ‘This is what’s being searched versus the message that we’re trying in the market, so let’s pivot.’”
“We use TechTarget’s Priority Engine for contact acquisition to tap into new buying centers or expand the footprint of the existing buying centers. The intent we get from TechTarget’s Priority Engine is very valuable because we can see what accounts are researching and how many people are active prospects within those accounts.”
Marketing, ABM
“Using that combination of 6sense and TechTarget’s Priority Engine, we can determine the intent from an account all the way to the contact level allowing us to prioritize our activity and really know who is in-market right here, right now.”
Marketing
“TechTarget revolutionized Enterprise B2B technology marketing when it launched Priority Engine years ago, and it has done it again now for Healthcare. Priority Engine’s clear competitive advantage is its ability to tell us which Healthcare accounts we should review deeper, or prioritize on-demand, by giving us insights into the active research (and researchers) within the organizations.”
Marketing
“With TechTarget’s Confirmed Projects™, we have a deeper understanding of the buyer’s needs, which allows us to establish trust and ultimately win more deals.”
Sales
“Priority Engine allows for roles across sales, marketing, sales engineering and customer success to see buying and intent signals—and know who and where in the buying cycle they are, based on actual behavior.”
Marketing
“We created about 100 net-new opportunities from Priority Engine, which is a great result. The scale and the accuracy of the data that we’re getting from Priority Engine is unmatched.”
Marketing
“Because Priority Engine refreshes every week, we are getting two to three new accounts a week—which is ideal. It achieved the highest level of engagement and enthusiasm from our sales team that I’ve seen for any digital approach.”
Marketing
“Priority Engine allows me to export more contacts and identify more accounts that I can nurture until they are ready to buy. It helps me future-proof my funnel.”
ABM, Marketing
“Priority Engine’s intent becomes a baseline for our marketing campaigns because the intent data can be used at every stage of the campaign to make more targeted decisions.”
Partner/Channel
“We’ve been able to get more specific with the data coming from TechTarget so that I’m building my database of contacts within those accounts that have shown real intent.
Marketing
“The customer success team at TechTarget is just wonderful. They have helped us along the way the entire time.”
Marketing
