ROI_Summit_EMEA-RBG

Revenue is the north star for every modern go-to-market team – and a data-driven marketing approach is the key to maximizing it.

Real behavioral purchase intent is transforming how businesses go-to-market. As buyer research behavior and purchasing cycles continue evolve, marketers need to adapt their marketing strategies into convert engagement into real revenue.

Join us for this half-day event to explore how data-driven strategies are shaping the go-to-market motions for leading tech organizations

Connect with your peers from across the region and get practical tips to help you stand out from the competition and unlock the greatest revenue potential.

Agenda

Wednesday, 22 May 2024 at 8:30am

8:30

Registration and Breakfast

9:30

Welcome to TechTarget’s ROI Summit EMEA

9:35

Keynote by TechTarget’s CEO Mike Cotoia

10:00

Archer Award Winners

10:10

From Purchase Intent to Revenue: Cato Networks Approach to a Winning Integrated Marketing Strategy

    + Show More - Show Less

    B2B go-to-market teams face many challenges: long buying cycles, many decision makers in the buying teams, opportunities that go dormant and fierce competition for a slice of a market. Yet, Cato Networks, a leading network security company, is growing remarkably despite all this. So how do they do it?

    Hear from Cato Network’s Director of Inbound Marketing, Daniel Bleichman, as he opens the playbook on how the team is able to leverage data-driven strategies in their integrated marketing campaigns to fuel growth. Daniel will share real-life examples and actionable insights on how you can utilize the power of intent data to achieve the maximum revenue potential across the buying cycle.

    Presenters:

    • Daniel Bleichman, Director of Inbound Marketing (Cato Networks)
    • Lucie Bastard, Senior Manager of Customer Success, EMEA (TechTarget)

10:40

Hacking Content: Strategies to Captivate in a Fast-Moving Tech Space

    + Show More - Show Less

    Today’s IT buyers often conduct their research independently and shortlist vendors without ever talking to a sales rep. As such, great content combined with an excellent distribution strategy can be your ticket to converting IT audiences into paying customers. Yet for many, this is easier said than done. This session will answer your most pressing questions around not only content creation and distribution, but also content’s direct impact on your bottom line.

    Presenters:

    • Jon Mycroft, VP, Integrated Publisher, EMEA (TechTarget)
    • Louise Larsen Radoor, International Campaign Manager (Rubrik)
    • Daisy Zhang, Global Digital Growth Manager (Radware)

11:10

Networking Break

11:30

Archer Award Winners

11:40

ABM, AI and the Path to Better Engagement

    + Show More - Show Less

    There’s a lot of talk about AI’s potential to transform whole industries, and especially, to deliver faster results. Per the usual in marketing and sales, vendors of all stripes are jumping on the bandwagon, rolling out flashy AI-badged solutions. But faster doesn’t always mean better, especially given where we are right now. Let’s take this opportunity to level-set together. And let’s use Account-Based Marketing (ABM) as a sort of test case. What are some critical barriers to achieving better ABM ROI? What can be done about that now? And how could AI help, right now and in the near-term future?

    In this keynote session from Rebecca Kitchens (TechTarget’s President), we’ll contrast the pressure that’s on marketers to always go faster and bigger (because scale is a real ROI variable) and the very real need to do marketing better. We’ll take a closer look at TechTarget’s own AI POV, what we ourselves are doing, and the implications we think that has for tech go-to-market practices everywhere. For both your buyers and your companies’ brands and trajectories, our goal is to help you succeed now and in the future. Certainly, an important part of this will be about finding a good balance between humans in the loop and AI-fueled automation everywhere!

    Presenters:

    • Rebecca Kitchens, President (TechTarget)

12:15

Engaging Busy Buyers in the Age of Intent

    + Show More - Show Less

    As the market for intent data continues to grow dramatically, so do the possibilities for how we utilize these key engagement signals. With the scale of intent data expanding, we continue to see momentum in how intent is integrated within organizations, the speed at which we can act on surging signals, and the expansion of touchpoints. Join industry leaders as they strive to address how to effectively and efficiently predict their buyer’s needs using intent data and its signals.

    Presenters:

    • Sean MacKinnon, Director, Customer Success, EMEA (TechTarget)
    • Anna Joanes-Cox, Associate Director, Strategy & Digital Marketing (Verizon Business Group)
    • Meghan Weinreich, Manager, EMEA, ABM and Demand Generation Campaigns (Cloudflare)
    • Suela Vahdat, Director of Marketing, EMEA (Contrast Security)
    • Kiran Dhillon-Byrne, Director, Regional Marketing, EMEA, APJ & LATAM (Veracode)

12:55

Panzura’s Story: Building a Business Case For Intent Data

    + Show More - Show Less

    Most GTM leaders would agree that securing budget, getting buy-in from different stakeholders and successfully rolling out a new MarTech solution cross-organizationally is far from easy. And before you even start thinking about implementation, workflows and use cases, you must establish a strong business case for the technology that generates excitement from your go-to-market peers and support across your organization. The success and long-term adoption of the tool largely hinges on your ability to set expectations and clearly articulate the business need. Without this critical step in the process, it’s going to be hard to get all of the key stakeholders tracking towards the same goal. So how can you best approach building a business case for a much-needed solution?

    In this session, Panzura’s VP, International, Diego Devadas, will share his experience and practical insights on how he aligned cross-organizationally to build a strong business case for intent data and how he drove successful adoption. Diego will also discuss how cross-functional alignment doesn’t stop with the initial purchase of a platform and how Panzura is building a sophisticated roadmap to support other intent objectives across the business.

    Presenters:

    • Diego Devadas, VP of International (Panzura)
    • Jat Hayer, SVP of Sales, EMEA (TechTarget)

13:15

Networking Lunch

Register today

Register

Great content and speakers, covering a breadth of topics. Made me come away with some great ideas to action.”

– Senior Demand Generation Manager, Security Company

Really enjoyed connecting with other marketers from tech.”

– Marketing Manager, Virtualization and Cloud Management software provider

Great and interesting speakers. Great takeaways I can easily apply to our marketing campaigns.”

– Marketing Executive, Global Risk Management company

Great to be back to physical events - overall really worthwhile attending.”

– Regional Manager, On-Premise and Cloud Software Company

So very useful. Loved hearing other marketers on a panel discussions and how they use intent.”

– Senior Marketing Director, E-Commerce Platform

Hear from technology marketing experts

Brent-Boswell_TechTarget
Brent Boswell

SVP and Managing Director, International, TechTarget

3_Chris_Bryan_Cofense
Chris Bryan

VP Inside Sales, Cofense

Jillian-Coffin
Jillian Coffin

SVP, Customer Strategy & Enablement, TechTarget

08_Ian-Cook_Trend-Micro
Ian Cook

Account Development Executive, Trend Micro

Lucie-Bastard-TechTarget
Lucie Bastard

Senior Manager of Customer Success, EMEA, TechTarget

Daniel-Bleichman-Cato-Networks-rgb
Daniel Bleichman

Director of Inbound Marketing, Cato Networks

Brent-Boswell_TechTarget
Brent Boswell

SVP and Managing Director, International, TechTarget

Mike-cotoia-leadership-200×200
Mike Cotoia

CEO, TechTarget

Diego-Devadas_Panzura
Diego Devadas

VP, International, Panzura

Kiran-Dhillon-Veracode
Kiran Dhillon-Byrne

Director, Regional Marketing, EMEA, APJ & LATAM , Veracode

12_Jat-Hayer_techtarget
Jat Hayer

SVP, EMEA Sales, TechTarget

Anna-Joannes-Cox_Verizon
Anna Joanes-Cox

Associate Director, Strategy & Digital Marketing, Verizon Business Group

rebecca kitchens
Rebecca Kitchens

President, TechTarget

5_Sean-MacKinnon-TechTarget-r1
Sean MacKinnon

Director, Customer Success, EMEA, TechTarget

14_Jon-Mycroft-TechTarget-r1
Jon Mycroft

VP, Integrated Publisher, TechTarget

Louise_Rubrik
Louise Radoor Larsen

International Campaign Manager, Rubrik

Suela-Vahdat-Contrast-Security
Suela Vahdat

Director of Marketing, EMEA, Contrast Security

Meghan-Weinreich-Cloudflare
Meghan Weinreich

Manager, EMEA, ABM and Demand Generation Campaigns, Cloudflare

Daisy-Zhang-Radware
Daisy Zhang

Global Digital Growth Manager, Radware

09_Andrew-Milne_Secureworks
Andrew Milne

Senior Director of Marketing, Secureworks

14_Jon-Mycroft-TechTarget-r1
Jon Mycroft

VP, Integrated Publisher, TechTarget

10_Andy_Patton_Secureworks
Andy Patton

Director, EMEA Field Marketing, Secureworks

Byrony Seifert
Byrony Seifert

SVP, Audience Operations, TechTarget

Brent-Boswell_TechTarget
Brent Boswell

SVP and Managing Director, International, TechTarget

Jillian-Coffin
Jillian Coffin

SVP, Customer Strategy & Enablement, TechTarget

08_Ian-Cook_Trend-Micro
Ian Cook

Account Development Executive, Trend Micro

Mike-cotoia-leadership-200×200
Mike Cotoia

CEO, TechTarget

07_Tracey Filler-Bourke_Trend Micro
Tracey Filler-Bourke

Senior Marketing Manager, Trend Micro

Thea Haaland-Hawkings_Veracode
Thea Haaland-Hawkings

Business Development Manager, EMEA, Veracode Technologies

11_Laura-Hansford_Sage-r1
Laura Hansford

Global ABM Lead, Sage Software

12_Jat-Hayer_techtarget
Jat Hayer

SVP, EMEA Sales, TechTarget

16_Jeff Hocking_Akamai
Jeff Hocking

Senior Sales Development Manager – EMEA, Akamai Technologies

Ben-James_TechTarget
Ben James

Director of Sales Development, EMEA, TechTarget

13_Lynsey_Jenkins_Akamai
Lynsey Jenkins

Director of Enterprise Security Group Marketing, Akamai Technologies

5_Sean-MacKinnon-TechTarget-r1
Sean MacKinnon

Director, Customer Success, TechTarget

09_Andrew-Milne_Secureworks
Andrew Milne

Senior Director of Marketing, Secureworks

14_Jon-Mycroft-TechTarget-r1
Jon Mycroft

VP, Integrated Publisher, TechTarget

10_Andy_Patton_Secureworks
Andy Patton

Director, EMEA Field Marketing, Secureworks

Byrony Seifert
Byrony Seifert

SVP, Audience Operations, TechTarget

14_Jon-Mycroft-TechTarget-r1
Jon Mycroft

VP, Integrated Publisher, TechTarget

10_Andy_Patton_Secureworks
Andy Patton

Director, EMEA Field Marketing, Secureworks

Byrony Seifert
Byrony Seifert

SVP, Audience Operations, TechTarget

09_Andrew-Milne_Secureworks
Andrew Milne

Senior Director of Marketing, Secureworks

Register today

Register

Conversion Pixel