What is your company’s and hence your work’s main focus?

We sell sustainable natural nursery paints that we mix in our store in Dresden, Germany. To help parents design a healthy children’s room, we have collections in child-friendly fantasy worlds with self-written stories for each color shade. These collections help parents and children to plan harmonious color shades for the children’s room.

How long have you used Datacolor’s ColorReader?

We have been using ColorReader to create our nursery collections since 2020.

What are the advantages of using ColorReader in your daily work?

Thanks to ColorReader, we can quickly and easily scan our colors to determine the appropriate digital color codes in order to display them correctly in our online store, so that customers have a realistic representation of the product colors.

Has the investment in ColorReader already paid off for you?

Yes, we use it for each new collection and want to start offering the product to customers in our store.

Can you describe a project or your daily work routine in which you use ColorReader?

When creating a new color collection, we start with a creative brainstorming, and then we use the app to put together colors that would be a fit based on the theme of the collection. Based on these specifications, we mix them with our clay colors to see how they look in real life. If we like the resulting shades, we scan them again to determine the final tone based on the ingredients used to get the corresponding color codes for display in the online store or for print materials. Only then are we able display and offer our colors in the online store.

How do you plan to use ColorReader with your customers?

In addition to our Caleo collections, we plan to offer the color scan as a service for our customers. For example, if they want to match the wall color to the child’s favorite color, existing curtains or carpet, we can provide them the exact tone using the ColorReader and mix the color directly on site.

Which features of ColorReader do you usually use?

We use it to determine the color itself and we use the app to find coherent color combinations.

Which function of the ColorReader are you particularly fond of?

• We are thrilled that we can add individual names to the selected shades and collections directly in the app. This is the best way for us to distinguish between them and assign them to a certain color collection. Then there is no confusion in the work process, even with similar color tones.
• It is great that the scanned color takes up the entire left part of the screen for color matching. This helps finding the best possible matches.
• When viewing the color in the history or saved values, HEX, RGB and CMYK are displayed without scrolling. This saves us time.
• For consumers, architects or painters, it is certainly helpful that, in addition to RAL other color codes by several manufacturers are also represented.

Can you tell us another area of use application outside of your work that comes to mind?

The device is useful for all matters related to decorating rooms. It can be used to match not only wall colors, but also murals, carpets, floors or textiles. For example, a colleague used it to find harmonious color combinations for her vacation home.

What improvements would you like to see for the product?

• The app could be a bit more user friendly. I would expect to find my devices with name, type, user manual and troubleshooting help if I tap on “Device”. It is not clear to me why I have to register the device and where the access code can be found. A picture or more information would be useful.
• Access to the location services is requested, but it is not clear to me what for, since I have already set Europe as the location when registering. What influence do the location services have on scanning?
• The scanned colors don’t always seem very appropriate to me. They are often much darker than in the original. With the suggested matches, a similarity is hardly recognizable. Especially for reddish colors it works less good. It would be nice if more than 3 similar colors were displayed when selecting all color swatches to find the perfect one.
• When I recall the scans from the history again, the closest color matches should also be displayed again.
• It would be nice to have the possibility to attach a strap (for wrist or neck) to prevent it from falling. It would also be good if the side with the charging port also had a lid so that it does not get dirty.

Caleo Color Dresden

Rehefelder Str. 19 01127 Dresden

Color Overview – Warm & Nostalgic

The trend towards warmer colors continues, balanced by cool blues and green-based hues. While the soothing, go-with-everything feel of neutral hues remains strong, there is a nostalgic shift towards saturated, muted hues that can work as more colorful neutral options. According to color forecasting experts, this trend towards nostalgic hues from decades past, reflects a desire to return to a sense of comfort in a pre-covid era.

Violet, an intrinsically balanced color (a combination of red and blue/warm and cool), is establishing itself more and more as a neutral hue, particularly with paler tints that can color shift, depending on lighting, from lavender to blue to grey.

Color palettes that reflect and complement nature remain strong. Not only are these hues comforting to live with, they’ll continue to work well with interior design trends, as the focus on sustainability has advanced from theory to practical application. According to Montaha Hidefi, Vice President, Color Forecasting at Color Marketing Group, “The shift in how designers are examining and selecting the source of colorants, and how companies are handling the manufacturing processes will have a major impact on materials, driving many to display colors that resemble those obtained by fibers blended during the recycling process or outsourced by plant-based strands.”

2023 Colors of the Year

Valspar

Valspar has created a palette of 12 color “moods” – exploring the idea that color is not only something that you see, but that you also feel.

Behr

Blank Canvas – a luscious, neutral cream that is the perfect “blank canvas” for any décor style. Warm, adaptable and timeless.

Benjamin Moore

Raspberry Blush – Enliven your surroundings while awakening your senses with charismatic color.  Raspberry Blush is a vivacious color that is unapologetic in its boldness as it encourages a confident color statement.

Glidden/PPG

Vining Ivy – This jewel-toned teal aligns with the trend of jewel-toned furniture popping up everywhere and affords a balanced, tranquil feeling to a space.

Sherwin Williams

Redend Point – This warm, earthy, mid-toned clay hue functions as a beautiful neutral that is both welcoming and soothing.

In research recently conducted by Behr, 92% of U.S. homeowners stated they want their home to be a space where they can completely relax and 90% believe it’s important that their home feels like an escape from everyday stress. Home as a haven – as a place of renewal and restoration – is a guiding factor in 2023’s warm and welcoming paint color offerings.

Pro Tip: Use your ColorReader EZ to explore these new colors and find coordinating colors and entire room palettes with just the touch of your finger!

Autumn is when paint companies come out with their respective Color of the Year for the next year, based on a number of different factors. In this Q & A, Andrea Magno, Director of Color Marketing & Development at Benjamin Moore, shares insights about the company’s choice for Color of the Year, and how to incorporate it into home décor.

Tell us about the Color of the Year – what it is and how do you define this color?

The Color of the Year 2023 is Raspberry Blush 2008-30, a saturated red-orange that enlivens our surroundings while awakening our senses with charismatic color.  This vivacious color is unapologetic in its boldness as it encourages a confident color statement.

How do you decide on a Color of the Year?

The Color team at Benjamin Moore spends months researching, recording observations, and sharing a wide array of ideas that are ultimately synthesized to guide the curation of the Color Trends palette and select the Color of the Year. Through this work, our aim is to analyze where the societal mood or inclination is headed for the coming year, and how we can use these cues to determine where the general color direction is headed. From there, we look at overarching color trends and how we can relate this to the many ways in which color is brought into the home.

If you had to pick a single overarching influence for this color being chosen as Color of the Year, what would it be?

We observed the impact that bold color has whether through energetic color used in art, the vivid colors of nature, and drenching spaces in color for an engaging, sensorial result. This brought us to a reoccurring theme around the willingness to be creative and expressive through color, even if it meant breaking away from the tried and true.

Why this color now? What do you feel this color brings to home décor?

While we love neutrals and our collection of off-whites with their subtleties that have been very popular over the past several years, we identified a need for an upbeat energy in rooms – a quality that color can surely deliver. This desire to bravely dive into color brings excitement and a new-found vitality that comes to life with Raspberry Blush and the rest of the Color Trends 2023 palette. For 2023, the time is right to take a confident step forward in our color selections to truly embrace the transformative power of color and paint. For some, bringing a saturated color into the home may be done in a small gesture of color, while for others the time has come to make a fearless color statement.

What other paint colors work well with (color of the year)? What other design elements?

To guide our customers through the color journey and make using bold colors more approachable, we feature four neutrals in our Color Trends 2023 brochure that will pair well with this dynamic palette. The colors included are White Heron OC-57, Etiquette AF-50, Gray Owl OC-52, and Onyx 2133-10. For example, a room with great millwork or moldings painted in one of the neutrals paired with Raspberry Blush would instantly energize a space, while creating a nice balance between bold color and reliable neutrals.

How do you best work with this color in various décor styles? (modern, farmhouse, cottage, Japandi, etc.)

Raspberry Blush certainly lends itself to the popular maximalist styles we are seeing in many inspiring and fun images, and it can also work its way into traditional or modern styles. For popular décor trends that have an overall softness or reliance on a neutral palette, Raspberry Blush may be used as a smaller accent to punctuate a space, inserting and energetic dash of personality. The character of a boho look also lends itself to Raspberry Blush, as this color can complement an eclectic play of pattern and color.

What’s your favorite way to use this color? If you could create a perfect décor setting for this hue, what would it be?

As we developed the Color Trends palette and selected Raspberry Blush as our Color of the Year, we thought back to the traditional red dining room of the past. We see Raspberry Blush as an opportunity to bring a renewed, fresh take on this idea to create a lively dining room that is sure to inspire a lively gathering. We also love this color as an entry color because this hue will set the stage with personality while welcoming guests in a confident and energetic manner.

How would you encourage people to try this color in their own home?

Taking the plunge into deep, saturated or chromatic colors can be daunting, especially when we’ve become so comfortable with all-neutral spaces. Moving back into color may require a leap of faith, but the results will be impactful and will showcase great color confidence. A way to move into using color may be through a small accent, or even painting a room such as a study, powder room, or another space where a standalone color will work well. Using samples is also a great way to test drive a color – sometimes adjusting to using a stronger color can be an important step to become comfortable with bringing a transformative color into a room.

Warmth, nostalgia, nature and sustainability are prevalent trends in paint colors for 2023 – do you feel (color of the year) follows one or more of these trends? If so which ones and how? If not, do you see it fitting into another trend?

We’ve been tracking the move to the warmer side of the color wheel after many years where cooler colors dominated, and we felt that 2023 is the right time to really make a statement with a warm color. Over the past two years we’ve included colors that fall into the red-orange family, but they had a slightly muted quality. For 2023 we wanted to a red-orange that captured the warmth and saturation that makes for a charismatic color statement.

When developing the palette, we noted many retro or nostalgic influences with designs that brought us back to different decades, whether the 70’s, 80’s or 90’s, resulting in an eclectic mix. Nature came into the story as well, but rather than focus on the softer or more organic colors in nature we looked at the bold or even fiery colors – think of a sunset or the captivating depth of color of the Mediterranean.

Another trend we are also leaning into the desire for self-expression and making a statement. We started this story in 2022, and we are taking it to the next level by bumping up the saturation for 2023.

How does this color work as part of overall color palette trends for interior décor for 2023 and beyond?

Raspberry Blush leads the way for the palette of saturated, uplifting hues included in the Color Trends 2023 palette. Each color has a distinct personality and can stand on its own for fantastic results. The confidence and charisma of Raspberry Blush is contagious, inviting us to push outside of our comfort zones and into an amazing color experience.

Need some helpful advice about painting? Check out these helpful tips from the experts at Porch – our guest blogger. Porch connects homeowners with home professionals to get their home projects done, offering tools and resources, including advice, reviews and project pages, to help homeowners manage each home project from start to finish. Read the blog post here.

When it comes to marketing your business – whether you have a brick-and-mortar store and/or online presence – color plays an important role in your efforts. Consumers see hundreds of advertisements a day, so breaking through the barrier to improve conversion rates can often take a little more than just the right words — that’s where colors come in.

Color evokes emotion without the use of words, so choosing the right colors for your coating company’s marketing and advertising strategies depends on what your marketing goals are and what message you want to convey.

What Does This Mean for the Painting Industry and Coatings Industry?

It’s important to consider color in context of applications in the painting and coatings industry. If your brand specializes in goods and products — rather than services — you should consider ways to incorporate colors into your physical design. Color’s psychological impact amplifies when consumers regularly interact with your products in a face-to-face setting, rather than just digitally.

Use colors that evoke emotions that align with your brand’s goals. For example, a bold hue like red can catch the eye of a consumer in a crowded hardware store where products compete for attention. If your goal is to convey a sense of trustworthiness regarding your product or services, shades of blue are a sound choice

Choose Marketing Colors to Boost Your Brand

If you’re in the process of deciding which colors are right for your business/brand, start by taking the time to determine what story you’d like to tell. Think about the core pillars of your business – things like service, trustworthiness, innovation, reliability – and choose colors to create a palette that can paint a picture of your brand.

How Color Tools Like ColorReader Can Help

Datacolor understands both the power of color and the importance of accurate and consistent color matching, simplifying this process through an array of color tools such as their line of ColorReaders. ColorReader Pro, ColorReader and ColorReader EZ not only help paint pros and DIYers find precision paint color matches, saving both time and money, but also lets you scan colors to get important color data for digital design work. This way, you can use your ColorReader to scan your business’s logo for precise color data you or your designer can then use to create a color-coordinated marketing campaign that reinforces your brand recognition and ability to stand out in a visually busy online world.

How Color Psychology Factors Into Marketing

Using colors strategically and scientifically to better reach audiences and improve conversion can be accomplished by applying color psychology. Studies show that specific colors affect consumers’ emotions differently, so it’s important to take your time and determine which feelings you’d like to convey throughout all the touchpoints of your business – from your products, and advertising materials, to your physical structure – perhaps even the clothing your staff wears.

How Colors Affect Emotions and Impact Buyers’ Decisions

Bright primary colors like red, blue, and yellow are making a comeback as 2022’s trending marketing colors – so what do these colors say in terms of marketing?

Red Attracts Attention and Prompts Action

Red is a classic color used to boost sales and conversions. If your brand’s goal is to catch a consumer’s attention in a high-traffic areas, red is good choice. It also works well when used to invoke a call to action. Whether you want to increase your channel’s subscription rate or attract shoppers into your storefront, consider red as a call to action.

Blue Conveys Trust and Strength

Studies have shown that when consumers see a brand that uses blue as part of its marketing/branding, they view that business as one that is trustworthy, responsible and strong. Which shade of blue also comes into play. Consumers tend to view light blue as inviting and friendly. Deeper blues are seen as more serious and conservative.

Yellow Sparks Joy and Positivity

Yellow may not be used as often as the other two primary colors of blue and red, yet it’s a color to consider when the goal is to evoke feelings of joy, optimism and other “sunny” emotions. Hue variations matter here, as golden yellows are seen as warm and homey, buttery yellows as cheery and bright, and acid yellows can be seen as fun, modern and definitely eye-catching.

Pairing primary colors is a great way to grab attention while conveying your particular brand story. For example, blue and yellow used together can communicate that your business/products are both trustworthy and innovative. Feel that yellow may be too bright? Consider using it as a secondary or accent color in your brand logo.

Green Connects Consumers with Nature and Growth

While we’ve focused on primary colors, a secondary color (a color that is created when 2 primary colors are combined – in the case of green, that would be blue and yellow) green is a powerful hue in marketing communication, evoking a sense of serenity, nature, and growth. It’s a great option for items that are environmentally friendlier, such as no/low-VOC coatings, as well as to convey a sense of environmental awareness and/or a focus on sustainability regarding your products and services.

About the Author – Austin Houser

As founder of Base Coat Marketing, Austin is a data scientist and digital marketing expert with over a decade of lead generation experience within the professional painting industry. If you’re interested in learning more about how colors can impact your coatings business, give the team over at Base Coat Marketing a call. They are a full-service digital marketing agency exclusive to the professional painting and coatings industries.

What is your company’s, and hence your work’s, main focus?

We specialize in classic facade renovations, using both a mineral system and high-quality interior painting work. We develop our own color palettes for our customers.

How long have you used Datacolor’s ColorReader and how did you become aware of it?

In the spring of 2020, I received an offer for a colorimeter (not the ColorReader). While I was very interested in such a device, the high cost of such an item was prohibitive. A little later, in the course of my membership in the National Painters Team, I learned about Datacolor and their recently-launched ColorReader product. After testing the device, I was completely sold on it, since it offers great functionality at a reasonable price.

What are the advantages of using ColorReader in your daily work?

ColorReader is a very portable device and therefore, very convenient to transport between the I personally consider the price/performance ratio to be very reasonable. office, construction sites and car. The calibration itself is technically easy to do and takes only a few seconds. The app features are ingenious! I can email measured color results in an instant to the office or directly to the customer.

Has the investment in ColorReader already paid off for you?

Yes. In my opinion, even when using ColorReader only sporadically, it has already paid for itself. The benefit is very high compared to its low price.

Can you describe a project or your daily work routine in which you use ColorReader?

I mainly use my ColorReader when doing color consulting for facade renovations. Sometimes the existing color of a base needs to be determined, other times the customer wants to have a facade color of a regional building adopted in the project. In interior design, I use ColorReader to measure the color tones of existing furnishings, such as pillows, curtains or furniture surfaces, in order to determine wall colors.

How do customers react to the ColorReader?

The other day, one of my customers literally froze and happily said that he was amazed that technology was already being used extensively by we craftsmen in a very practical way .

Which features of ColorReader do you usually use?

I mainly use it to determine the colors according to NCS and RAL. It is also very useful to be able to save your own project-related color palettes in the app.

The function showing color contrasts is especially helpful. Once a color is specified, complementary colors, analog colors, monochrome colors and also the triple scheme are displayed. This helps me to immediately expand my options during the consultation with the customer. Simply ingenious .

Which function of the ColorReader are you particularly fond of?

After the measurement of a specific color, the app displays several colors that are closest to the measured value. Usually, one of the tones is a RAL color. This is great and makes my life extremely easy, because RAL colors are often preferred in our projects.

Can you tell us another area of application outside of your work that spontaneously comes to mind?

I was on the way to my car in a parking garage and a particularly beautiful color of another car caught my eye. I grabbed my ColorReader and quickly measured its color, but don’t tell anyone .

What improvements would you like to see on the product?

Besides the USB cable, a power plug would be useful. You currently either need a laptop, a USB port in the car or you use an existing plug of an iphone charging cable. I would also love to see a heavy-duty hardcover sleeve.

Johannes Vogt is CEO of a family-owned company that has been in business for more than 50 years. He is a Master Painter and holds a Bachelor of Science degree in business and economics. He is also part of the German National Team of Painters.

Simplify your holiday shopping with the gift everyone on your list will love – the ColorReader EZ! Here’s how it works; simply place the portable, Bluetooth-enabled device on the flat surface of any color you like, tap the button on the ColorReader or your smartphone and find its top 3 paint color matches along with its precise CIE LAB, Hex and RGB color values, instantly. Another tap provides you with coordinating colors, as well as room color schemes, so you’ll always know which colors go-together. ColorReader EZ’s versatility has countless uses, making it a great gift for anyone who ever needs to make a decision about color – which is pretty much all of us at one time or another! Here’s how ColorReader makes a great gift for…

New Homeowners/Apartment Dwellers – A fresh coat of paint does wonders for any place, and ColorReader EZ takes the stress and guesswork out of finding the right colors to pull together the look of any room. Whether its finding colors to go with existing elements like cabinetry, furnishings and flooring, creating a color palette for an open floor plan, or capturing color inspiration and bringing it into the living space, this handy color tool is like having a personal color consultant at your fingertips!

DIYers – Whether it’s tackling repainting a room to match your child’s favorite character bedding, giving new life to old furniture with a coat of paint, creating the sports cave of your dreams or any other countless DIY projects on your to-do list, ColorReader EZ is there to help with all your color selection decisions, so DIY jobs have professional- looking results.

Style Enthusiasts – Got a fashionista on your holiday gift list or interior design devotee who loves and is inspired by beautiful color everywhere? They’ll LOVE how the portable ColorReader EZ lets them capture color inspiration whenever it happens. They can take the color from a favorite article of clothing and reinterpret that into a room where they’ll be surrounded by their color fave, or find a perfect paint color match to a gorgeous tile they’ve found. This must-have design tool lets anyone capture color inspiration instantly (and more accurately than your smartphone could!), create, save and share color palettes with family, friends as well as paint stores, and other design professionals, in an instant.

Crafters – From quilters searching for fabrics that coordinate, to woodworkers looking for the right color undertones for stains, to ceramicists, paper or textile artists looking to create captivating color palettes, ColorReader EZ is a tool that offers both accuracy and inspiration for color selection in fine and home craft projects.

Digital Designers – Is there a digital artist on your gift list? They can use the ColorReader EZ to scan colors for their precise CIE LAB, Hex and RGB values for digital use as well as easily convert CIE LAB readings to Pantone colors with Photoshop.

Photographers – Have a photographer or visual stylist on your list? They’ll be able to find Savage Universal Seamless Background Paper colors on the ColorReader EZ along with complementary and coordinating colors to incorporate set design elements with a showcasing background – perfect for photoshoot planning.

How do you get professional-looking results from a do-it-yourself paint job? These helpful tips will elevate your painting skills from amateur to advanced in no time.

Prep, Prep, Prep!

It’s probably the least exciting yet most important part of any paint job; prepping your walls or surface before you paint. That includes scraping off any old, loose paint, ensuring the surface you’re going to paint is smooth and cleaning it to remove dirt and oils.

Rollers and roller covers – Rollers provide a smooth, even coverage on your walls. The right roller cover is dependent on whether you’re using latex or oil-based paint and how smooth (plaster/wall board) or rough (stucco/concrete) your surface is.

• Natural-fiber roller covers (made of lambswool or mohair) are best for oil-based paints.
• Synthetic/polyester covers are best for latex paints.
• Foam roller covers leave a smooth finish when using high-gloss paints.
• A thicker nap is better for rougher surfaces. For smooth surfaces like interior doors, cabinets and trim, opt for a nap 3/16 to 1/4-inch thick. For most walls and ceilings, a nap of 3/8 to 1/2-inch thickness is a good choice.

Paint roller trays and disposable paint tray liners. Liners make clean up easier.

Choose the Right Paint Finish for the Job

• Gloss or semi-gloss paint is often the best choice for trim and doors since they clean more easily and have less surface area to show imperfections.
• For rooms that go through a lot of wear and tear like kitchens, baths, family rooms, etc., opt for a satin or eggshell finish.
• You might also want to consider a mold-resistant paint for damp areas like bathrooms or windowless kitchens.
• A flat or matte finish is the “go-to” choice for ceilings, but higher gloss options can provide a creative and dramatic look to smooth ceilings.
• If you prefer the velvety appearance of a flat finish for your walls but need the surface to handle regular cleanings, check out “scrubbable” flat and matte finishes.

Matching Colors and Growing Business: How Nick Slavik Uses ColorReader for Painting and Restoration Work

Nick Slavik, proprietor of the Nick Slavik Painting & Restoration Co., is often called upon for historical color matching. And like any successful business person, Nick knows that time is money. That’s why the time he saves using the Datacolor ColorReader is so valuable to him.

“Remember the days of cutting out a piece of wall, driving it to the paint store, waiting for it to get matched, getting the paint tinted then driving back to the job site? I do,” said Nick Slavik.

“Here’s a better way: match the wall color with your ColorReader, share it from your app to the paint store. You work while the paint gets delivered. No lost time. My ColorReader paid for itself the second time I used it.”

Along with the convenience of using a pocket-sized color-matching tool with pinpoint accuracy when you’re atop a ladder on a historic home, Nick is a fan of the ability to create color palettes with his ColorReader.

“I recently walked an entire townhome complex reading colors on each building,” Slavik continued. “I saved them to my library and could share it with property management. The paint store loves it too. My orders are easy to decipher and orderly when using the ColorReader. This tool is the epitome of convenience and a great way to showcase your business’s professionalism.”

Find out how ColorReader can add more “green” to your business.

Color selection can be a barrier to project start.

Anyone who ever tackled a home improvement project knows, a fresh coat of paint can go a long way to improve the overall home appeal and provide great return on investment. However, every paint project starts with the often long and stressful process of color selection. For most, stress comes from having so many options to choose from and wanting to get the color just right.  When hiring a contractor, most of them don’t get involved in recommending colors to their clients.

Reasons are simple, color is very subjective and are often based on an individual’s experience, so one person’s interpretation of blue could be very different from another’s.  Lighting also impacts how we perceive color, a client’s color inspiration sample viewed under her kitchen lights will appear very different under the fluorescent light in the paint store, the same paint on the wall viewed under natural sunlight during the day will appear very different in the evening under manmade lights. Material is another factor, color viewed on a piece of fabric may appear different as a glossy paint on a wall. All these factors can add more time and cost to the painting process and often can be emotional and frustrating for both the client and the contractor.  What if the color selection process can help in closing jobs faster?

Fundamentals of color measurement

We are surrounded by color. Wherever we look, we perceive colors of various shades and intensities. But what, exactly, is color? And can it be measured?

Color is a subjective experience and it is impossible to generate a numerical description of color that fully captures the experience. However, the science of colorimetry offers useful tools for measuring and identifying the physical components of color.

These Include:

• A light source
• An object
• An observer

The measurement of a color is basically nothing other than standardized color vision, where the two factors, light and observer are standardized. To learn more about the science of color, sign up for a color seminar.

The solution to the color selection challenge

We have created an innovative tool that can help you remove the headaches in the color selection process for your contractors and enable them to help their clients quickly identify the color of their vision, be a piece of clothing, or furniture, or art.

The ColorReader Pro is an ultra-portable Bluetooth connected device, that can match a client’s color inspiration to a corresponding paint color in seconds. In addition, the ColorReader mobile app also provides everything a contractor need to create and save color palettes for their clients on their smart phones.

As a paint manufacture, you now have the tools to enable your contractors to engage in the color discussion with assurance and provide additional value to their customers, while shortening the color selection process and build more trust thus more success in their business.

Learn more about ColorReader.

Susan Bunting
Director of Sales & Marketing, Consumer Solutions, Datacolor

Susan has worked in the Paint and Color industry for over 10 years, holding diverse marketing roles in digital, brand, content, and product.

She is currently resolving color challenges and bringing inspiration to life, one color at a time.

Susan holds a Master’s degree in general management from Stevens Institute of Technology and a Bachelor of business administration from University of Rhode Island.